PM Group
77.7 score · 4.6 gap
Fragile
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Category benchmark Category
Construction & Real Estate
Construction & Real Estate is strongest in Win Choice and weakest in Build Memory.
Average score
68.5
category average
Companies
16
Fully scored
Referenced competitors
85
not fully scored yet
Weakest block
Create Demand
most common
Weakest area
Build Memory
63.0
Strongest area
Win Choice
72.6
Brand Growth Control Model Score
Total
68.5
Average
Choose the Market
70.5
Build the Brand
70.0
Create Demand
65.5
Convert Demand
68.1
Control areas
Choose the Market
Know the Market
71.1
Read Demand
68.1
Make Choices
72.2
Build the Brand
Be Recognised
66.9
Own Meaning
70.6
Win Choice
72.6
Create Demand
Control Channels
65.8
Build Memory
63.0
Balance Growth
67.8
Convert Demand
Control the Journey
68.4
Remove Friction
68.2
Guide Choice
67.6
Common leak badges
Demand Creation Leak
Companies affected
10
Channel Fragility
Companies affected
10
Conversion Friction
Companies affected
9
Recognition Leak
Companies affected
8
Choice Confusion
Companies affected
8
Journey Blind Spot
Companies affected
8
Strategic Blur
Companies affected
6
Proof Gap
Companies affected
5
Common weakest signals
Open Space
10
Search Clues
9
No-Logo Test
9
Social Recall
8
Market Shifts
5
Price Fit
5
Channel Risk
4
Reach
3
Visual Codes
3
Channel Mix
3
Top companies
elk®
77.4 score · 7.3 gap
Fragile
Ploegam
77.4 score · 3.0 gap
Fragile
ULC Groep
75.9 score · 4.7 gap
Fragile
Steboma
74.8 score · 2.3 gap
Fragile
VDK Groep
73.8 score · 3.0 gap
Fragile
Van Vulpen
73.6 score · 11.7 gap
Fragile
Wessels Bouwgroep
70.4 score · 15.7 gap
Fragile
Wolters
68.6 score · 11.0 gap
Leaking
Timmermans Infra
65.2 score · 4.4 gap
Leaking
Most fragile companies
Ruiter Dakkapellen
55.9 score · 16.6 gap
Critical
VHZ Groep
62.7 score · 10.3 gap
Leaking
Technische Verenigde Bedrijven
58.1 score · 6.3 gap
Critical
DELOS Bouwgroep
57.2 score · 6.0 gap
Critical
Wolters
68.6 score · 11.0 gap
Leaking
PronkGroep
62.6 score · 8.3 gap
Leaking
Cold Care Group
64.9 score · 6.0 gap
Leaking
Van Vulpen
73.6 score · 11.7 gap
Fragile
Timmermans Infra
65.2 score · 4.4 gap
Leaking
Wessels Bouwgroep
70.4 score · 15.7 gap
Fragile
Companies in this category
Company
Score
Weakest block
Weakest signals
64.9
Create Demand
Unknown
57.2
Build the Brand
Unknown
77.4
Choose the Market
Unknown
77.4
Create Demand
Unknown
77.7
Create Demand
Unknown
62.6
Convert Demand
Unknown
55.9
Create Demand
Unknown
74.8
Convert Demand
Unknown
58.1
Build the Brand
Unknown
65.2
Create Demand
Unknown
75.9
Choose the Market
Unknown
73.6
Create Demand
Unknown
73.8
Convert Demand
Unknown
62.7
Create Demand
Unknown
70.4
Convert Demand
Unknown
68.6
Create Demand
Unknown